Does Google Page Rank matter?

[LeROY]

I heard some time ago that Google Page Rank doesn't matter at all, in fact even if you get a top page rank, it doesn't mean you'll get a ton of traffic. Actually I think it comes down to the keywords you choose. Keywords will make or break a site, right?

I never got this though, does Google Page Rank signify your site is good and will get enough traffic, or is it just a rank?

[LeROY]

I heard some time ago that Google Page Rank doesn't matter at all, in fact even if you get a top page rank, it doesn't mean you'll get a ton of traffic. Actually I think it comes down to the keywords you choose. Keywords will make or break a site, right?

I never got this though, does Google Page Rank signify your site is good and will get enough traffic, or is it just a rank?