1. Titles

Titles help audiences understand your content, so be sure to pick the right keywords to help describe to your viewers what your video is about. Keep titles concise. Have less than 70 characters, since titles longer than that will be truncated in a Google search. Avoid titles that trick viewers into watching a video. Include descriptive and relevant keywords towards the beginning of the title.

2. Thumbnails

Thumbnails act as tiny marketing banners for your videos. The right thumbnail attracts greater audience numbers to your video, so you should always customize yours in order to optimize your video for SEO purposes.

3. Description

The description is a very important element. It describes, to the viewers, what your video is about. It's also what appears below the title in any search, so make sure you write the important information in the first 2 sentences.

4. Call-To-Action

CTA is a clear action that you want your audience to perform. YouTube lets you include a CTA in the form of a clickable button in your video. It's highly recommended to always include one, to entice your viewers to complete the action you’re looking for.

5. Engagement

There are many reasons why you need to make people watch the video all the way through to the end. The most obvious one is that you need them to get to your call-to-action, but probably the most important reason is that the amount of time people spend watching directly affects your video’s YouTube rank. In other words, if thousands of viewers play your video but leave after a few seconds, YouTube will consider that your video as not interesting enough and your place in the search engine will drop drastically.

What’s the secret to getting a high audience retention rate? Make a great video. Don’t settle for poor animation quality, dull script writing or boring content. In order to get the best ROI, your marketing videos need to be attractive, engaging and awesomely crafted.

6. Tags

Your tags are the keywords that people will use to find your video in a video search engine. Therefore, they should be consistent and accurate. If you use tags wisely, the YouTube ranking results will yield in your favor for your videos.

7. Paid Promotion

Bear in mind that in order to start promoting on YouTube it’s always recommended to invest some money in it, in order to give your videos a little push. Use YouTube paid promotion services, especially during the first few days your video is online. If your video is engaging enough and people start watching it regularly, YouTube will notice the audience interest and reward your video by ranking it higher.

Databases are the meat of the WordPress website. They store, process and structure your data into a seamless perfection. Databases are fragile and need to be backed up. Webmasters understand the importance of the database. It needs to be maintained for the optimal performance of the WordPress website. Without proper maintenance, the website can slow down considerably, increasing the load time and also bounce rate. For SEO purposes, it is vital for the webmaster to always perform regular database cleanup from time to time. Here is a list of the best WordPress database plugins.

1. VaultPress
2. WP-DB Manager
3. WP-Optimize
4. BackWPup Free – WordPress Backup Plugin
5. Optimize Database after Deleting Revisions
6. WP CSV to Database – Insert CSV file content into WordPress database

Internal links are an important part of overall optimization because internal links guide search engines to visit and index other important posts and pages of your site. The main difference between a pro blogger and an amateur is how they make use of internal linking for the benefit of their blog. If you want to make the best out of internal linking practice, SEO Internal Links automatically links keywords and phrases in your posts and comments with corresponding posts and pages. It provides you a number of important settings to create a network for positive SEO within your site.

Redirection is by far the most popular WordPress plugin which is widely used for 301 redirection. You can also keep track of 404 errors and redirect your theme to correct URLs. There will be many instances when you will have to redirect one URL to another in your site keeping the backlinks and other SEO aspects in place, and for that you will need a quality plugin to redirect URLs.

Another very effective WordPress SEO plugin, Scribe makes it easy to conduct in depth research that helping writers and content producers to create quality content for their website or blog.

A very powerful plugin to improve organic traffic to your site, it helps you to optimize your blog posts with well guided approach. This plugin offers a number of useful features which helps you to optimize your blog posts perfectly. The keyword analysis done by this plugin makes SEOPressor stand out from the rest.

It comes with a built in keyword research tool which allows you to find long tail keywords related to your topic.
Once you are done with the post, it understands the overall on page SEO strength of the article and provides you a score based on the analysis.
It also helps you to optimize the images on the page by checking if all the images has required tags.
It helps you to manage the internal linking, because it provides you an option to assign link depending on a specific keyword or phrase.

Broken Link Checker is very useful for any blog or website. It checks all posts, comments and other content on a site. It will notify you if it finds any broken links or any missing images.

Features:

Monitors links, comments or custom fields
Finds links that don't work or are broken
Notifies via the dashboard or by email
It prevents search engines like Google, Bing and Yahoo from following broken links
Highly configurable

Squirrly SEO plugin is the only tool which allows you to optimize your content and also measure its success for both humans as well as search engines. It helps you to create a content which is Google friendly as well as human friendly. It creates a great balance between what search engine bots and human readers look for in content.

Features:

It gives you SEO advice when you type in your content and article
It analyzes and optimizes articles
Gives suggestions of keywords that your customers search for
Keyword analysis algorithms
Professional advice on how to fix items
Give the facility for free images that you can use