This is a trick people recommend to build a following on Facebook. You buy followers and see that little number next to your page go up. If you want to grow an engaged audience that might eventually convert, buying fans and followers will actually harm your brand. Facebook will see that the percentage of your fans engaging with your posts are lower and might not include your next update in your fans feed.

When you have a custom URL, you can give people a short, easy to remember address (plus.google.com/+username) so you can brand yourself and it's easy for people to find you on the web. It will be preassigned based on things like your name. You may also need to add a few letters or numbers to make it unique to you. You can’t change your custom URL after you create it, so be sure you like yours before you finalize it.

You don’t have to be around Facebook all day, all week. When you're there: like, comment, and share. Respond to your notices as soon as you can. Don’t stress about being on all the time. Your fans, friends and group members will get a notice when you answer their feedback.

The best strategy for social media is finding content that impacts readers, makes them feel, or causes an action. The content should be engaging with a goal to create an interaction. Engagement is key, a like is great, a comment is better. Always focus on what value you can bring.

1. Fill your bio in completely.
2. Use correct hashtags.
3. Maintain relevance in content.
4. Be communicative, not salesy.
5. Visual content impacts more.

To drive traffic to your website, Pinterest provides a hover button which leads directly to your site. This is beneficial for users to pin images directly from your site and check your site as well. You don't even have to worry about how to use Pinterest for your business, Pinterest has a guided editor which helps you navigate through the pages without breaking a sweat.

Personalize your page with your business name and use your logo as your profile picture to reach maximum exposure every time you pin an image. Add a paragraph describing the nature of your business and include your business website, and link to your Facebook and Twitter accounts. If your business involves different types of services or products, you could categorize them into different pinboards for easier navigation.

Engagement is key to Twitter Social Media Marketing. Those you engage with are more likely to re-tweet, or support your marketing efforts. Another way to use Twitter is to build relationships with Twitter influencers. These are people that have many followers, tweet regularly and are highly engaged on the social network. To market effectively on Twitter, connect with these influencers, share their tweets, reply back, and engage with their content. They will notice you and realize that you are a fan and it will be in their interest to get to know you.

1. Pin a tweet to the top of your profile. When you pin a tweet it stays at the top of your profile page. This is the first tweet people see when they visit your profile.

2. If you use a free product to encourage people to sign up for your mailing list, regularly tweet it out.

3. Don’t use a Twitter validation system. It's one extra step that requires people to follow you. People will skip this step and you lose your follower.

With nearly forty percent of organic traffic coming from mobile devices last year, it's no surprise that mobile friendly websites rank better in Google. To make sure you are mobile optimized, you should avoid common mistakes as described by Google including faulty redirects, mobile-only 404s, blocked media, and slow mobile load times.

Google has begun emphasizing the importance of utilizing HTTPS. Many websites traditionally run on a Hyper Text Transfer Protocol (HTTP), a Hyper Transfer Protocol Secure (HTTPS) ensures that a website is encrypted and cannot be hacked. Google is beginning to test the waters in using HTTPS as a ranking factor. It will be important to secure your website with HTTPS in 2015.